The story begins as we patent and start manufacturing our iconic MULTIMAT™ winter and pre tournament golf mat. It's purpose – to end divot scarring on golf courses. It is still being made today in Manchester, and is shipped globally to over 500 golf venues every year.
Our first golf course equipment range launches, starting our lasting relationship with the greenkeeping profession (a strong friendship we've kept to the present day). We quickly establish ourselves with a basic range of flags, flagpins, hole cups, tee markers and bunker rakes.
Word spreads quickly (as does our product range), and we are contacted by the R & A to manufacture a bespoke set of traditional 'red top' flagpins and double tie flags for The Open, being held at Royal St Georges (Sandwich). We also supplied the hole cups, and our MULTIMAT™ protected the fairways prior to the Championship, ensuring a divot free course was enjoyed by many, and a perfect course was televised to a global audience.
We quickly outgrow our premises, and move our production to a new warehouse which enables us to offer additional products and hold more stock which in turn ensures unrivalled customer service is maintained.
Our MULTIMAT™ is used again for a major competition, this time by Royal Liverpool golf club to protect the course prior to the Open Championship of 2006. Famously, Tiger Woods won the tournament using his driver only once during the whole competition.
Our first website launches, allowing us to showcase our products to a global customer base.
We outgrow our premises, and move our production to a new state of the art warehouse. Our MULTIMAT™ is used again by Royal St George's golf club to protect the course prior to the Open Championship. Our very own Darren Clarke won the tournament, with a score of 275 (-5).
Our first e-commerce website launches, allowing us to deliver our products accross Europe and the rest of the World. Royal Portrush golf club uses MULTIMAT™ to protect the course prior to the Irish Open, the first in Northern Ireland since 1953. Royal Portrush will once again host The Open championship in 2019 following an absence of 68 years.
We head to the end of the M62 and another guest appearance at the Open Championship venue of Hoylake, Royal Liverpool Golf Club. MULTIMAT™ again protects the course prior to the competition, which is won by another Irishman Rory McIlroy. He became the first European to win three different majors and joined Jack Nicklaus and Tiger Woods as one of only three golfers to win three majors by the age of 25.
We make more friends with the launch of our Facebook page. Today we're having conversations all over the web, via Twitter, Pinterest and Instagram.
We celebrate 18 years and our 'Coming of age' at Fairway products with the launch of our brand new e-commerce website and the Limited edition MULTIMAT™ NEON. Our range of golf course equipment and greenkeeping tools continues to be updated and reaches an even bigger audience.
As we prepare to leave the EU, the strength of UK manufactured products becomes even more important. We look forward to exciting times and the challenges that lie ahead.